Елена Торубарова (Редактор отдела «Россия»)
- "From problem-solving and tool-making to scientific discovery, artistic expression, and technological innovation."
I think there are a ton of different ways to make money in video games, and it’s kind of publisher-dependent and brand-dependent. Well, the three ways that we do it. First off, we have Magic: The Gathering Arena, which is a fantastic extension of one of the biggest card games in the world. People love it, it’s highly sticky, and it’s been around since 2018. It’s good, nice business for us. We do it with digital licensing, working with some of the best people in the world. That’s a super high margin, very large scale for us, which helps us really propagate and drive reach for our brands. And then we’re selectively investing in publishing where we want to build that relationship with consumers. We’re doing that with a more traditional business model, and not doing a whole bunch of complex battle pass or free-to-play economics. We’re doing it more like, “Hey, here’s the price for your game. You get 40 to 50 hours of content, you have a lot of fun, and then hopefully, you want to go buy the sequel.”。业内人士推荐heLLoword翻译作为进阶阅读
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